Terms of Service

Welcome to Pictocards. These Terms of Service (“Terms”) are the agreement between you and us when you use Pictocards. Please read them – by creating an account, making a purchase, or using the app, you agree to them.

1. Who we are

Pictocards is operated by Pictocards (Jonathan Mathisen), Ärstavagen 10, 633 53 Eskilstuna, Sweden (“we”, “us”, “our”). You can reach us at team@pictocards.app.

2. Who can use Pictocards

Pictocards is made for children, but the account holder must be an adult aged 18 or over. By creating an account you confirm you are an adult and that you are setting up and supervising the child’s use. You are responsible for everything done under your account.

The app includes a “parent gate” before the shop, purchases, and settings, intended to keep those areas out of a child’s reach. It is a help, not a guarantee – please keep your device and account secure.

Pictocards is built so that no personal information is collected from a child. The account, and all the data tied to it, belongs to the adult account holder. How we handle that data is set out in our Privacy Policy.

3. Your account

We use passwordless sign-in: you enter your email and we send you a one-time code. Keep access to your email secure, since anyone with it could access your account. Tell us promptly if you think your account has been used without your permission. You can delete your account at any time from within the app.

We handle the personal data tied to your account in line with our Privacy Policy, which explains what we collect, why, and the choices and rights you have.

4. What you can buy

• Free Farm deck – available without signing up or paying.
• Themed decks – purchased individually.
• Custom decks – the right to create your own decks from your own photos and voice recordings, up to five decks per account. What you buy is the right to create decks, not stored content – your photos and recordings stay on your own device (see section 9).
• Founders Edition – a one-time purchase giving access to the current catalogue and to new decks we release during the access period described in section 6. It also includes custom decks.

All purchases are one-time. There are no subscriptions and no recurring charges. Prices are shown at checkout in the applicable currency and include any taxes where required.

5. Payment and access

Payments on the website are handled by our payment provider, Stripe. We never see or store your card details. When our mobile apps launch, purchases there will be handled by Apple’s App Store or Google Play under their own terms. Your access to what you bought is unlocked only after the provider confirms your payment to us.

Pictocards decks are digital content delivered to you immediately after payment is confirmed. Your deck will appear in your library straight away.

6. “Pay once, own forever” – what that means

We design Pictocards to be “pay once, own forever”: once a deck is in your library, you keep access to it for as long as we operate the service, at no further charge. “Forever” refers to continued access to the decks you already have – not to a promise of unlimited future content.

The Pictocards Founders Edition works a little differently. As well as the catalogue available at the time of purchase, you receive any new decks we release up to 7 June 2028, added to your library automatically and at no extra cost. After that date, you keep everything in your library and continue to access it, but new decks released afterwards are not included and require separate purchase. We aim to keep purchased content available indefinitely; if we ever have to retire a specific deck (for example, for legal or licensing reasons), we will give reasonable notice.

7. Refunds and your rights

If you are unhappy with a purchase for any reason, please contact us at team@pictocards.app. We handle refund requests case by case and will do our best to find a fair outcome.

Nothing in these Terms affects your statutory rights under applicable consumer law. If a deck is faulty, does not work, or is not as described, you are entitled to a remedy – contact us and we’ll put it right.

8. Acceptable use

Please use Pictocards lawfully and as intended. You agree not to: copy, resell, or redistribute our decks, illustrations, or audio; try to break, probe, or interfere with the app or its security; access areas or accounts that are not yours; or use the service in any way that breaks the law.

9. Our content, and your own content

All the illustrations, photographs, audio, text, and design in Pictocards’ own decks belong to us or our licensors and are protected by intellectual-property law. When you buy a deck, we give you a personal, non-transferable, non-exclusive licence to use it within the app for your family’s or classroom’s own use. You may not sell, share, or publish our content outside the app.

Custom decks. Custom decks let you add your own photos and voice recordings. They are saved only on the device and browser where you create them. We do not receive, store, view, or moderate them, and we cannot access or recover them. You keep all rights to your own content and we claim none.

You are responsible for your content. By adding it you confirm that you have the right to use it, and the permission of anyone identifiable in it where needed, and that it is lawful. Please do not add anything that is illegal, infringes someone else’s rights, or could harm a child.

Because your custom decks exist only on your device, they can be lost if you clear your browser data, uninstall the app, change device or browser, or if your browser clears stored data automatically (this can happen on iPhone and iPad if the site is not added to the Home Screen). We cannot restore them, so please keep your original photos. If you lose a custom deck this way, contact us and we will look at it case by case, as described in section 7.

10. The service is provided “as is”

We work hard to keep Pictocards available and accurate, but we provide it “as is” and “as available.” We don’t promise it will always be uninterrupted or error-free, and we may update, change, or pause features. Nothing in these Terms removes any rights you have under mandatory consumer law that cannot be excluded.

11. Our liability

To the extent allowed by law, we are not liable for indirect or unforeseeable losses, or for loss caused by events beyond our reasonable control. Nothing here limits liability that cannot be limited by law (for example, for death or personal injury caused by negligence, or for fraud). Where liability can be limited, our total liability to you is limited to the amount you paid us for the product the claim relates to, or the amount you paid us in the 12 months before the claim, whichever is greater.

12. Third-party services and availability

Pictocards depends on third-party providers to run – for example, our hosting, database, payment, email, and network providers, and the Apple and Google app stores. We choose reputable providers and do our best to keep the service running, but we do not control them and cannot be responsible for their failures, outages, delays, or changes. If one of these providers has a problem that interrupts or degrades Pictocards, that is outside our control (see section 13).

We aim to keep the service available but do not guarantee any particular uptime, and we may need to take it offline for maintenance, updates, or repairs. Where we reasonably can, we will try to schedule planned downtime sensibly and to restore service promptly. We take reasonable measures to back up the data we hold, but we cannot promise that data will never be lost, and we are not liable for loss or corruption of data caused by events outside our reasonable control. This does not apply to custom-deck photos and recordings, which we do not hold (see section 9).

13. Events outside our control (force majeure)

We are not responsible for failing to provide, or for delays in providing, the service when this is caused by events beyond our reasonable control. These include, for example: failures of the internet or telecommunications networks; power outages; failures or outages of our hosting, infrastructure, or other third-party providers; cyberattacks, denial-of-service attacks, or other malicious acts by third parties; fire, flood, extreme weather, or other natural events; epidemics or pandemics; strikes or industrial action; and acts of government, war, terrorism, or civil unrest. If such an event happens, we will try to limit its effect on you and to restore normal service as soon as we reasonably can.

14. Ending these Terms

You can stop using Pictocards and delete your account at any time. We may suspend or end your access if you seriously or repeatedly break these Terms, or if we are required to by law. If we end the service entirely, we will give reasonable notice where we can. Sections that by their nature should survive (such as content ownership, liability, and governing law) continue to apply after the Terms end.

15. Changes to these Terms

We may update these Terms from time to time. If we make important changes, we’ll update the “Last updated” date and, where appropriate, let you know by email or in the app. If you keep using Pictocards after a change takes effect, that means you accept the updated Terms.

16. Governing law and disputes

These Terms are governed by the laws of Sweden. If you are a consumer, you also keep the protection of any mandatory laws of the country you live in, and you can bring a claim in the courts there. EU consumers can also use the European Commission’s Online Dispute Resolution platform. We’d always prefer you contact us first at team@pictocards.app so we can try to put things right.

17. iPhone and iPad app

Purchases. Decks bought in the iPhone and iPad app are purchased through the Apple App Store and billed by Apple under Apple’s terms. We never receive your payment details.

Restoring. Decks you have bought can be restored on the same Apple ID with “Restore purchases” in Settings. No account is needed.

Refunds. Refund requests for App Store purchases are handled by Apple (reportaproblem.apple.com).

Account. An account is optional. It is only used to sign in with an emailed code and to restore decks on other devices. The account holder must be an adult. You can delete your account in Settings → Delete account.

Children. The app is made for young children to use together with a parent. Settings and the shop are protected by a parental check.

18. Contact

Questions about these Terms? Email us at team@pictocards.app, or write to Ärstavagen 10, 633 53 Eskilstuna, Sweden.